logo

Category: Branding

Are you building a career or just looking for a job?

By Rita Ashley, July 7, 2010 11:47 am

Career development as an investment strategy; invest in your future.

Money

Career development is not something most people think about. Most people are job-focused and ignore the impact today’s job has on tomorrow’s opportunities.

Why implement a career development strategy?

  • Managing your career means you are likely to earn more money over your lifetime.
  • As you age, excellent career development can alleviate ageism issues.
  • With a career development plan in place, job search becomes easier. It is your hedge against unemployment.
  • Your personal brand precedes you and jobs more often come to you.
  • Career development planning reduces the risk of layoffs and obsolescence. Continue reading 'Are you building a career or just looking for a job?'»

Overcome the job hopping label: Personal brand to the rescue

By Rita Ashley, June 23, 2010 11:40 am

Executives: Create your personal brand to self-insure against economic downturn and the job hopping label

Career management for six figure executives is about building and maintaining a personal brand. Take it from Audi and Iron Man. Sales for the very high priced custom-made car jumped 10% after the release of Tony’ Stark’s latest adventure. It’s about product placement. It isn’t about one incident on your resume.

Today, I received a request for information by a reporter doing a piece on job hopping. His premise, all too familiar, is that the current economy = job hopping.

Of course, this contrarian takes exception to that concept because I know many people who were laid off had been in their jobs for more than three years; layoffs and company closings are equal opportunity career killers.

Continue reading 'Overcome the job hopping label: Personal brand to the rescue'»

Panorama Theme by Themocracy